When the holidays arrive, travel plans, family gatherings, and the chaos of the season may lead you to believe it is best to take your listing off the market or wait until 2026 to sell your home. But, here’s the thing.
Waiting could result in a missed opportunity. Because, while other sellers back away, you can lean in, which may give you an advantage. Here are four reasons why selling now may be a better option.
1. Buyers this time of year are serious.
Don’t let the season deceive you. While casual browsers tend to take a break during the holidays, serious buyers remain active. People looking for a home right now are usually not just browsing. They’re ready to make a move and typically want to close before the new year. As Zillow says:
“While more buyers have tended to shop in the spring and summer months, those shopping in the winter are likely to be motivated — often moving because of a job relocation, change in financial situation, or change in family needs.”
Their timelines are real, and missing them would cause problems for the buyer, so they are eager to complete the transaction. And that is precisely the type of buyer you want to work with.
2. You Have Control Over Your Schedule (and Showings)
Some homeowners choose not to sell during the holiday season because they do not want to schedule showings during the rush. They plan to travel to see family, and considering buyers for their home adds another layer of complexity.
But here’s what no one’s reminded them. You can control your showings and set times that work with your schedule. You don’t have to stop your plans to keep your sale on track. The right agent can help you manage your calendar, your showings, and your stress level.
3. Other Sellers May Step Back, Which Means Less Competition
Because fewer sellers tend to list this time of year, the number of homes for sale usually falls a bit. Lisa Sturtevant, Chief Economist at Bright MLS, explains:
“As we approach the end of the year, listing activity tends to slow and would-be sellers decide to wait until after the new year to list . . .”
And in a year when inventory has been steadily rising, that seasonal slowdown works in your favor. With the potential for fewer sellers on the market, your house will stand out. So, a seasonal dip in listings could help you get noticed, especially if your home is priced right and presented well.
4. Homes Decorated for the Holidays Can Feel More Inviting
You may not realize it, but seasonal decor can actually help you appeal to buyers. Maybe it’s that they have an easier time picturing themselves making memories in the home. Maybe it just feels cozier and more inviting. Whatever the reason, it works. Sometimes tasteful seasonal touches can make it easier to sell your house.
But don’t go overboard. Keep your choices simple to let your home’s charm shine through.
Bottom Line
There are plenty of good reasons to put (or keep) your house on the market during this time of year.
If you want to talk strategy for how to make the most of this season in our market, let’s connect.